Hello.

I’m an award-winning senior Strategy leader hell-bent on helping ​brands effectively navigate today’s ever-changing consumer landscape. ​I fearlessly defend holistic consumer-centric experiences and have a ​strong cross-category background and proven record of increasing ​agency revenue via internal and external business development. I am ​committed to building strong and diverse teams with no fear of ​getting my own hands dirty in the fight for what’s right.

Golfer.

Traveler.

Lego fan.

Woodworker.

Geography nerd.

Fountain of random facts.

Agency ​Experience

2000

2008

2013

2023

Brand Experience

Specializations

Brand Identity & Architecture

Creative Strategy

Strategic Planning

Customer Experience

Communications Strategy

Brand and Product Naming

Executive & Team Leadership

Market Research

Cross-Channel Strategy

*Work Examples Available Upon Request*

Channel Experience

TV

Print

Mobile

Digital

OOH

Social

Omnichannel

Experience

Resume

Organic, Inc.

SVP, Head of Experience Planning and Strategy

April 2013-July 2023

Clients: Ford, Pulte Home Corp., UbyKotex, Depend, Poise, Goodnites, Pull-Ups

• Responsible for a team of 11 strategists across multiple work streams and offices
• Developed and rolled out Organic's new Planning & Strategy process.
• Led cross-functional team in re-envisioning Ford's new CRM customer journey.
• Helped grow agency’s remit by $18MM through strategic initiatives for Ford's Model e division.
• Grew Kimberly-Clark account from digital-only to full agency-of-record responsibilities, resulting in a revenue increase of over $20MM.
• Crafted and led campaign Strategy and identity development for 5 Kimberly-Clark brands including rebranding, repositioning, and cross-channel ad campaigns.
• Led and won the pitch for Pulte, the nation's largest home builder.

Digitas, Inc.

VP, Director of Strategy

June 2008-April 2013

Clients: General Motors, MillerCoors, ConocoPhillips, Jimmy Dean, Ebay

• Senior strategy leader responsible for a team of 8 strategists.
  
• Increased revenue $15MM by developing a winning strategy for Conoco-Phillips pitch.
  
• Spearheaded the launch of new campaigns for Miller Lite and Jimmy Dean.
  
• Led development of digital strategies for GM's in-market communications
  
• Played a key role in developing and executing Ebay’s digital advertising presence.
  

DDB Worldwide

Senior Strategist

May 2006-June 2008

Clients: McDonald’s, LensCrafters, Anheuser-Busch, Wrigley’s, Busch Entertainment

• Successfully launched McDonald's McCafe line of business, increasing customer loyalty and revenue growth.
  
• Planned and executed qualitative, quantitative, and ethnographic research.
  
• Managed complete brand overhaul for LensCrafters.
  
• Played a key role in the successful launch of Bud Lite Lime and Sparks Lemonade
  
• Developed the NASCAR sponsorship strategy for Wrigley’s Big Red, Spearmint, and Juicy Fruit, increasing brand visibility and customer engagement.
  

Rapp Collins

Brand Planner

2005-2006

Clients: Toyota, Lexus, Bank of America

Leo Burnett

Account Planner

2003-2005

Clients: Pontiac, Cadillac, General Motors Corporate

Campbell-Ewald

Account Planner

2003-2005

Clients: Chevrolet

J Walter Thompson

Account Planner

2000-2003

Client: Ford Motor Company

Awards

9

5

1

Let’s Work ​Together